Founded by Jeffrey Zee in 2013, JFR Studio is an inter-disciplinary design office comprises of a group of energetic and creative design professionals based in Shanghai.
The boutique studio mainly engages in interior design, space planning, brand building and consulting services in the fields of commercial, hospitality and entertainment. Since its establishment, the company has completed well over hundreds of projects throughout mainland China and overseas. These projects range from high-end clubhouses, restaurants, brand exhibition halls, show flats, bars and nightclubs, brand flagship stores, boutique hotels etc. The client list includes famous domestic and international retail and hospitality groups.
JFR Studio has been recognized by numerous prestigious international accolades* spanning various project typologies. While we continue to push beyond the boundaries of conventional design methodologies, our professional team assists our clients from brand positioning, integration of resources, exploring effective business models, andultimately throughoutdesign concept and implementation.
*These include the FX InternationalInterior Design Awards(2022), the DNA Paris Design Awards(2022), the German Design Award (2022), the MUSE Award(2021), the German Design Award (2022), the Taiwan Interior Design Award(2021), the Architecture MasterPrize(2021), the A’Design Award,(2020), the FRAME Award(2019), the IDA International Design Awards(2019), the China International Space Design Competition(2018), IDEA TOPS Award(2017), Successful Design Award(2016), and Golden PinAward(2014) etc..

Jeffrey Zee
Bachelor of Science in Civil Engineering, Columbia University
Master of Architecture, Massachusetts Institute of Technology (MIT)
Leadership in Energy and Environmental Design Accredited Professional (LEED AP)
China’s First LEED Platinum-Certified Interior Project — DNA Green Design Office
JFR Studio was founded in Shanghai in 2013 by Mr. Jeffrey Zee. With a knack for seamlessly integrating international design concepts with local practical needs, Jeffrey embraces diverse cultural elements with an open mindset. He leverages advanced design techniques and materials to infuse each project with a unique sense of modernity and technological sophistication. The application of this design philosophy not only enhances the functionality and artistry of spaces but also allows consumers to perceive the designer’s meticulous attention to every detail within the space.
Jeffrey’s core design philosophy lies in diversity, openness, and cross-border integration. This philosophy has been embodied in numerous domestic and international design projects he has led, covering various types including high-end entertainment spaces, catering venues, brand exhibition halls, flagship stores, and hotels.
Jeffrey and his team have earned widespread recognition from the industry and accolades from numerous professional awards. His design projects have repeatedly won prestigious honors including the British FX Design Awards, French DNA Paris Design Awards, German Design Award, Swiss BLT Design Award, Japan GOOD DESIGN Award, American IDA Design Awards, Singapore SIDA Design Awards, Korea K-Design Award, American MUSE Design Awards, Italy A' Design Award, Dutch FRAME Awards, Taiwan TID Interior Design Award, CIID China Interior Design Award and Tokyo Design Awards.